Following a limited design competition, FORME UK was selected to design the new national design centre for Herman Miller in London.

For the first time, the new showroom included a shop-front window on the London street scene. The showroom space was divided into four zones, including an eight-storey atrium called the ‘hosting zone’ featuring a café and reception area, a ‘discovery zone’ with conference rooms and a product display area called the ‘revelation zone’. The aim was to create a differentiated experience for all who visit, and offer them an opportunity to understand more about our products and services.